What is the Picture Superiority Effect?

 Have you ever thought about why your kid forgets all the text that he had read in his textbook a few days ago? There might be a lot of reasons for that but generally people come down to only one assumption that their child’s memory power is low or the kid needs to improve their learning ability.


Before you jump into any decision, remember that when you were a kid, were you able to remember every text that you read!! Definitely NOT.


There is a concept named “Picture Superiority Effect” that states that whenever a human reads any text with a picture attached to it, they can remember that particular text for a longer time.


Here are a few facts that you must know before taking a deep dive into the Picture Superiority Effect:


1. 90% of the information transmitted to the brain is visual.

2. Visuals are processed 60,000X faster in the brain than text.

3. Pictures have been found to improve the learning by up to 400%.


With the above facts, you must have gotten an idea about how the use of pictures, illustrations and videos can help you remember anything for a longer period of time.


It is a well-known fact that recognizing and remembering the text takes more effort for our brain to process. Among all the five senses present in the human body, vision takes the lead when it comes to memory power and learning. 


Our brain is better at remembering pictures and more likely to recollect the visual information than textual.


According to Picture Superiority Effect, people will only recall 10% of what is said after 72 hours, when compared to text. However, if you include an image, this percentage rises to 35%. And if you include both a picture and a word together, the percentage rises to a whopping 65 percent.




Multiply Fun Learning App has been developed with the concept of Picture Superiority Effect that uses visual learning techniques. With the concept, you are not only able to learn complex topics easily but also will be able to retain tons of knowledge and valuable information for a longer period of time.


With Multiply App, children aged between 6 to 15 years can gain valuable knowledge in a fun & interesting manner. Children can learn faster while having fun.


Instill the habit of learning in your kid with the Multiply Fun Learning App. Let your kid dive into the world of fun & visual learning.


Download Multiply Fun learning App from Google Play.


For more information, visit the website www.multiplyapp.com

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